![]() But it can have several benefits, including: Increased visibility ![]() SEO may at first seem intimidating to small business owners who don’t specialize in it. Whether you’re launching a new product, building a web presence for your retail location, or starting a dropshipping business, when you’re trying to sell online you have an important problem to solve: How do you get customers to find your store? Set up SEO for your site How SEO can benefit small businesses Succeeding in SEO requires a strategy that unifies both kinds of work, as well as the resources to execute. SEO involves technical work such as making your business’s website load faster, and marketing work, such as writing educational articles and asking your customers for reviews. These clicks are also referred to as organic traffic, in contrast to paid search traffic, which comes from links that companies pay to place high up in the search results. Both are important, but many businesses put more value on non-branded clicks, since those searches are more likely to come from potential new customers. a search for “Nike shoes”) and non-branded clicks (e.g., a search for “basketball shoes”). This is often split into branded clicks that name a company (e.g. SEO success is typically measured by the number of clicks to your website from search engines. Other search engines, such as Bing and Yandex, follow similar principles to Google. Google handles the vast majority of all searches online, so most SEO practices focus on optimizing for Google. The goal of SEO is to have your website show up on the search engine results page (SERP) when people search for terms related to your business. ![]() SEO, or search engine optimization, is the practice of making your business’s online content more easily discoverable in search engines. But by knowing your niche and using resources effectively, small businesses can still win the attention of people searching for information related to their business. Small businesses compete directly against larger competitors in the realm of search results. A good small business strategy starts with a clear idea of who your target audience is and how your offering is different from that of your competitors. ![]()
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